Strategies for overseas purchase mall (www.jwg365.com), bend force is strategy group of cross-border e-commerce trading platform.Based on the needs of customers to further clarify the mall to sell goods new market positioning and at the same time to provide a new direction for relevant departments to carry out the international procurement, on the morning of April 26, in network operations department of science and technology, taiyuan conference room, group strategy outside the mall items orientation seminar was held.Meeting shall be convened by the network science and technology operations business, the group marketing director Du Huaming, assistant chairman of the host, network operations department of science and technology, the life logistics operations business, international procurement operation group and so on three big group parties representatives attended the meeting.
Positioning strategy outside the mall items conference site
During the meeting, network technology operations business spoke first.First introduced the present domestic mainstream relevant principals import commodities shopping platform category structure and composition, and then illustrates the strategy of localization idea proposed marketing mall to buy commodities overseas and the suggestion.Then, the life logistics operations business, the relevant person in charge of international procurement operations business also made a speech.Life division on the one hand, introduces the division is responsible for imports of offline marketing and sales, on the other hand also introduced is now in the cooperation of suppliers and the situation about the goods.International business for its current cooperation and are discussing recent suppliers and their products made detailed introduction.Then, everyone around the strategy proposed marketing mall to buy commodities abroad fully interactive exchanges and the positioning of comments.
Studies to discuss, we formed a consensus, the mall's product positioning for the global food, drinks, nutrition health care, such as: products ten categories.After the meeting, conference organizers will review the written report submitted to the research results to group and then issued to implement.
